mission of RXVIP Conciergemission

Ken Sternfeld, as Founder of RXVIP, had a vision of enhancing the role of Pharmacists in the health care continuum. As an advocate for provider status for our profession, he created a paradigm shift in the way Pharmacists can practice at the height of their license by working at the point of care, right in physician offices.

The concept of Pharmacy Friday was developed so Pharmacists, PharmD and Students of Pharmacy can take a day off from retail to become a Concierge Service Provider (CSP) and be paid for the professional services you deliver.

Concierge Service Providersrxvip concierge

Ken Sternfeld, Founder

Ken Sternfeld is the Founder of RXVIP Concierge, a network of Concierge Care Providers (CSP) who work collaboratively with physicians and other health providers, right in their offices to deliver value-based services at the Point of Care with an innovative Wellness Prescription CheckUp that includes Pharmacogenetic (PGx) Testing and Chronic Care Management

Ken is the co-host of the new “PGx for Pharmacists” segment of the Pharmacy Podcast Network, focusing on how Pharmacists, PharmDs and Students of Pharmacy can incorporate Pharmacogenetic (PGx) Testing into Care Coordination and Chronic Care Management Medication Services.

Ken is an advocate for Caregiver Support Services (CSS) a “grassroot” non-profit organization with a 501 (c )(3) tax exempt status to help raise awareness to the fact that over 125,000 patients die each year as a result of experiencing an Adverse Drug Reaction to their medications. Ken helps educate professionals in our industry, by conducting Pharmacists As Caregivers – Sunday Conversations, nationally, to help promote setting up benchmark programs and services for family and professional caregivers. so their loved ones will be able to get a Pharmacogenetic (PGx) test done at their own physician. Ken helps market an innovative patient-centric letter along with a blank prescription form, that patients can take to their doctor and get tested.

Ken has been featured in Pharmacy Today as Provider of the Month as well as being interviewed for several Pharmacy Times articles over the years as the RXVIP Concierge Pharmacist model has evolved. Ken is a member of APHA and sits on several committees plus is a member of PSSNY, as an advocate for independent pharmacy owners. Ken also mentors PharmD candidates as preceptor for several Colleges of Pharmacy & Universities

Over the years as a Pharmacist at CVS Health, Ken won the prestigious Paragon Award, two years in a row, plus was selected for their management Emerging Leader program. He earned his B.S. in Pharmacy from St Johns University, graduating in 1979 when he became licensed RPh in New York.

Ken lives in Westbury, New York with his wife Ronni of close to 40 years. They have two married daughters, Amy & Emily, plus two beautiful grandchildren, Max & Blake who light up their lives.
Contact Ken via Email: ken@rxvipconcierge.com

Jason Cavolina, President

Dr. Jason Cavolina was born and raised on Long Island, NY spending most of his life growing up in Southampton, NY. Dr. Cavolina graduated from Long Island University Southampton College with a Bachelor’s degree in biology. He went on to work in the Department of Orthopaedic research at the Mayo Clinic where he investigated the effects of spaceflight on bone. Under the advisorship of Russell Turner, PhD and in conjunction with NASA Ames Research Center, Dr. Cavolina published 3 scientific papers on the subject including papers in the prestigious journals Endocrinology and Bone.

Dr. Cavolina earned his Masters degree from the University of Connecticut in Physiology and Neurobiology. Dr. Cavolina concentrated his studies in the area of the neuroendocrine control of reproduction. Dr. Cavolina earned his Doctor of Pharmacy degree from LIU Pharmacy in 2006. During his time at LIU Pharmacy Dr. Cavolina presided over the College of Pharmacy as its student President, served on the Disciplinary Committee, was a member of the Council of Overseers, was a Rho Chi member and a Phi Lambda Sigma president.

For 10 years Dr. Cavolina managed the largest volume pharmacies on Long Island’s East End for CVS Health. Though passionate about being a retail pharmacist Dr. Cavolina found it increasingly difficult to make and take the time needed to properly CARE for his patients in the fast paced retail environment. Dr. Cavolina felt change was needed in the pharmacy profession as whole. Dr. Cavolina joined RXVIP Concierge in 2015 to affect that much needed change. In January of 2018 Dr. Cavolina will be promoted to President and CEO of RXVIP. As president of RXVIP he endeavors each and every day to raise awareness and educate patients, health care providers and pharmacists that there is a Pharmacogenetic (PGx) tests available today that will identify life-saving genetic variations that will reduce the risk of Adverse Drug Reactions (ADRs). Last year alone, ADRs, ranked as the 4th leading cause of death in America, with over 125,000 people dying and over 2.000,000 hospital admissions occurring each year. The goal of testing every patient and educating every doctor is being achieved by:

  1. Engaging pharmacist and students of pharmacy about a new way to practice as a provider.
  2. Managing a team of Concierge Service Providers to engage practitioners around the country and the world.
  3. Implement and integrate the correct in office processes to ensure proper patient education and the most accurate test results.

Crystal Cruz, Executive Vice President,

Crystal was born and raised in the Bronx, New York, Her father was a chef of Puerto Rican decent and her mother is a Trinidadian real estate investor. Crystal found her passion for pharmacy while working as a clerk in a private pharmacy at the age of 16 that was then acquired by CVS. She was inspired by a fellow pharmacist, turned mentor to pursue a career in pharmacy.

Crystal continued to work at CVS as a technician, lead tech and intern then earned her Doctorate of Pharmacy from LIU in 2009. As a licensed PharmD, Crystal worked as Pharmacy Manager in various locations and then was promoted to District Pharmacy Supervisor, managing high volume locations in upper Manhattan for three years.

Crystal is now working as RXVIP Concierge Executive Vice President, to develop and manage patient-centric solutions that improve outcomes, while enhancing her role as a Pharmacist in the health care industry. Crystal remains passionate in her goal of connecting with patients so that she can make an impact in their lives as a provider.    
Email: crystal@rxvipconcierge.com

Anna Liang, Vice President,

Born in Queens, New York, Anna is the granddaughter of a Chinese immigrant who moved to Land of Dreams during 1970’s. She attended University at Buffalo School of Pharmacy and Pharmaceutical Sciences, graduating with a doctorate degree in pharmacy. With her belief that pharmacy is more than dispensing the right medications, Anna shifted her focus to providing comprehensive patient care. During her internship, she has helped patients saved thousands of dollars in medications and insurance plans with cost analysis. By collaborating with physicians, Anna was able to tailor concierge services and make clinical recommendations to patient needs and coordinate with patients’ own doctors. She visions to practice to the height of her license as healthcare provider to patients’ best interests. Anna’s vision is to  “Treat patient as a person, not as a stack of health records.”  
Email: anna@rxvipconcierge.com

Jessica Costello, Vice President

Jessica is a motivated, compassionate PharmD candidate who is seeking to improve patient care through preparation and delivery of medications and collaborative efforts with healthcare team. She advanced her skill set on IPPE and APPE rotations at RXVIP Concierge during her educational pathway at State University of New York at Buffalo School of Pharmacy.

With a B.A. Biochemistry (cum laude) from State University College at Oneonta, and APhA Medication Therapy Management Certification, Jessica brings a unique combination of professional background that is well suited for developing physician collaborative relationships. Upon completion of her APPE rotation, Jessica accepted a position as Director of Engagement at RXVIP Concierge.

In that position, Jessica was directly involved with developing the company’s Pharmacogenetic (PGx) testing protocols and Chronic Care Management (CCM) value-based services model. Jessica was promoted to Vice President where she will continue to develop collaborative relationships with physicians. while also managing education and training for future PharmD candidates joining RXVIP.

Jessica is the Founder, Vice President of the Student Chapter of the College of Psychiatric and Neurologic Pharmacists (CPNP) to help educate and train healthcare providers o improve outcomes for patients with psychiatric disorders.